At the initial discovery phase, we deeply research the factors that your target market possess. We look at psychographic, demographic, emotional, persona as well as other core marketing concepts which ultimately determine you market, as well as the requirements needing to be satisfied through the design.
In essence, this gives movement and practicality to the discovery phase. We conduct further research whilst asking the question – ‘How do we reach this market most effectively?’ We also use visual brand boards if applicable to get a better understanding of the styles we must achieve.
Our favourite! This is where we finally get to leave research behind and start designing your art.
Can either be a very tedious, or a very simple sub-process. When talking websites, it may be long hours of coding; or when branding, it may documenting an appropriate understanding pertained through the research.
Tends to be the clients favourite part, as it involves seeing the final product, proofing and receiving what becomes their new favourite thing to show of and feel proud of.