Cognitive psychologists decompose the humans’ mental capacity into three parts, which can be effectively applied to our marketing strategies in regards to attention. The three modes are: Sensory memory – used when initially analysing a stimulus Short-term memory – where the main thinking occurs – stimulus passed from sensory memory is interpreted in collaboration with [...]

We’ve talked about how a consumers opinion is formed, but how can we influence their opinion formation? Claims Advertisements which make stronger claims about a brands benefits, will make a stronger impression on a consumer’s opinion than that containing weaker claims. A strong claim will be: Relevant - connect with a consumers real life Content - the [...]

Opinion formation is critical to understand in marketing, as it may affect the way a consumer develops a belief, feeling or attitude towards our product. Obviously we endeavour to develop a campaign in which consumers interpret the stimulus as favourable or positive. Let’s take a look at what we should be aiming for. Stimulus categorisation The [...]

Intentions are subjective judgements about how we think we will behave. Understanding consumer intentions is an important skill-set to possess, as any organisation needs to know what demand they need to meet. Products that either sell out or are sent back to the manufacturer are examples of consumer intentions not forecasted correctly. Going beyond simply [...]

Persuasive communications are the right messages, that connect emotionally with the target audience and contain key insights or a big idea. Broadly, there are four different types of messages: product, service, planned and unplanned.

If you’re a web designer, do you have sandbox templates? You know, the css or wordpress themes which are as generic as the home brand cheese label, but have everything you may need for any project, all packaged and pre-written? When we get a job using WordPress for example, we simply duplicate our completely awesome [...]

Advertising and society is intimately connected, with the potential to offend, advertisers must decide what is appropriate, as well as to consider the ethical, legal and regulatory impacts.

So on the topic of project management, who of you are doing it great? I know in the past I wasn’t, I was organized – which comes naturally, but in terms of a strategic structure that was documented and clear to the client and myself…well lets say it wouldn’t have lead to a flourishing future.

So you may notice I have a Just Host advertisement on the right – is that why I’m reviewing them? No it’s not. I only advertise products that I know work wonders, and Just Host is a great hosting provider. I’ve used many hosts in my time, some being down right bad (I won’t mention [...]

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