Just got the new 2011 Youthstreet business cards on our desk. Fairly impressed with http://ibscards.com.au

Having a website these days simply isn’t enough. Your online strategy should include search, social networking and email. Here’s a quick and broad overview of what and how to do each. Search Search in terms of online strategy simply (with a hint of complexity) means having a well developed website, which is easily found through search engines. [...]

Contrary to the common thoughts, creativity is more than simply ‘creative thinking’. If we really understand creativity, we’ll start to see that creativity is a combination of: Creative thinking + Knowledge + Motivation Creative Thinking This is often thought of as the way we approach problems and solutions. The degree of creative thinking depends on [...]

Some may say that there is no ‘technique’ for creativity; it just happens sporadically. Maybe so, however consider these well thought out techniques the next time you’re feeling that drying up feeling of the creative drought. Problem reversal View the problem from the opposite angle. Ask yourself – ‘what if I were to do this [...]

Feelings in regards to consumer psychology are important to understand, as they help form attitudes about a product/service (and as we know attitudes are an essential understanding). Feelings can be either an affective or reactive state; affective being the consumers current mood, and reactive being the feelings during product or advertisement consumption. These feeling can [...]

Consumer Attitudes are global evaluative judgements – what we like or dislike. In business it’s our universal objective to give consumers more reasons to ‘like’ our product, service, organisation & brand to potentially acquire new leads. If our business doesn’t have a favourable attitude in the consumers mind – they’ll take they’re business elsewhere – [...]

The long awaited release of WordPress 3.0 has finally arrived today. June 18 2010 marks the beginning of the 3rd generation of WordPress. I’m excited to say the least – so excited I upgraded the Bara’ Design website quick-smart; but more about that soon. What’s New? To the average user, there’s probably not much that [...]

So I kind of wanted an iPad, but couldn’t find a real use for it. The Apple marketing sure made me stop and have a hard think about how the iPad may enhance my day to day life. But still, I was questioning the intended purchase. I’m usually one to jump on Apple’s new releases, [...]

As a consumer, our world is cluttered…We’re drowning in advertisements – but don’t worry it will change…well not for the better. As marketers become cleverer by finding new ways to get to the consumer, we’ll be faced with more advertisements. Even if we wanted to, living in modern society makes it impossible to give our [...]

Attention in marketing is the act of keeping the consumer’s mind closely on something – their mental concentration. At this point, you focus is right here, however if someone were to walk into the room, your attention would be directed elsewhere. Intensity is also to be considered – this is the intensity of which attention [...]